Welcome to ArtPRIDE's MAP (Measuring Arts Participation) Project! MAP's mission is to help non-profit arts groups better understand arts participation so they may develop informed marketing and development strategies that broaden, deepen and diversify audiences.

MAP participants are invited to build your own audience survey. All arts organizations in New Jersey are invited to administer this flexible survey at your own facilities. You may select the survey components that are most appropriate for your needs. Guidelines on how to administer the survey and how to enter the resulting information into the MAP database are available online. Training for staff is also available and data entry services may be contracted for a nominal fee.

Two survey components are mandatory: Demographics and Travel-related Spending. Data collected in these areas will supplement statewide arts participation data and help ArtPRIDE conduct ongoing research on economic activity related to the arts.

Two other survey components are optional: Marketing/PR and Quality of Experience to learn how audiences find out about cultural activities and how much they enjoy them and are likely to return. You may use either or both of the optional tools in tandem with the mandatory components for a comprehensive look at your audience. The last survey component: Arts Education captures data related to participation in hands-on workshops and classes, and is offered to help groups that have educational programs.

Even if you utilize all of the survey building blocks a complete survey will print out on both sides of a standard business sized sheet of paper (either 8 1/2 x 11 or 8 1/2 by 14). Many of the questions are similar to those featured in surveys conducted by arts groups around the state in 1996 and 2000 by the ArtPRIDE NJ Foundation and the NJ State Council on the Arts for the purpose of comparison.

ArtPRIDE's MAP Project is funded through a START Program grant of the NJ State Council on the Arts and the Wallace Foundation, and with assistance from the Geraldine R. Dodge Foundation and the Prudential Foundation.

For help on how to administer your survey and information on how to obtain customized data and data analysis, please click on the appropriate buttons. Always feel free to contact ArtPRIDE at (609) 443-3582 or email artpride@artpriden.com.

Read Survey Instructions View Instructional Videos